ChangeTower Review & Alternatives 2024: Main Features and Use Cases

ChangeTower is a cloud-based website monitoring software that keeps track of changes in selected public-facing websites. It periodically checks for content modifications, HTML code alterations, and website availability. When a change is detected or if there’s an issue accessing a website, ChangeTower notifies designated users and user groups. 

It offers customizable alert settings, allowing users to receive notifications based on specific criteria like text changes or HTML code revisions. 

ChangeTower main features

• – Website availability
• – Web defacement monitoring
• – Web archiving
• – Visual snapshots
• – Uptime reporting
• – Password page monitor
• – Event-based notification
• – Document monitoring
• – Alerts (notifications)

Who uses ChangeTower?

ChangeTower is used by various professionals and entities, including:

• – Corporate marketing and strategy staff: They use ChangeTower to monitor competitor websites for updates, track industry news, and stay informed about market trends.

• – IT staff: IT professionals use ChangeTower to monitor website changes for potential security threats, such as unauthorized modifications to code or content.

• – Small business owners: Small business owners rely on ChangeTower to keep track of changes to their own websites, monitor competitor activity, and stay updated on industry developments.

• – Corporate compliance officers: Compliance officers use ChangeTower to ensure that corporate websites adhere to regulatory requirements and industry standards, receiving alerts for any non-compliant changes.

• – Deal-seekers: Individuals searching for deals or discounts use ChangeTower to monitor e-commerce websites for price changes, promotions, and product availability.

• – Realtors: Realtors use ChangeTower to track updates to real estate listings, property information, and market trends, helping them stay informed about changes in their local housing market.

• – Legal teams: Legal professionals use ChangeTower to monitor legal and regulatory changes on government websites, track updates to court rulings, and stay informed about changes to industry regulations.

• – Governmental agencies: Government agencies use ChangeTower to monitor their own websites for updates, track changes to public information, and ensure transparency and accountability in government communications.

ChangeTower’s main use cases

Here are the main use cases of this monitoring platform:

1. Legal & corporate compliance monitoring

• – Compliance monitoring: Ensure that your website aligns with company policies, government rules, and industry standards.
• – Risk keyword alerts: Notifies you if sensitive words appear on important web pages.
• – Legal content check: Ensures that legal notices are present where they should be.
• – Tracking changes: See the history of webpage edits to stay informed.

2. PR monitoring

• – Staying informed: By monitoring the press releases and news sections of your partners, suppliers, competitors, or industry leaders, you gain valuable insights into developments that directly impact your business.
• – Noise filtering: Not all press releases are created equal. ChangeTower’s PR monitoring software sifts through the noise, delivering only the updates that matter most to your organization, saving you time and resources.
• – Wording and headline changes: Subtle alterations to key information in a press release can easily go unnoticed. With ChangeTower, you have snapshots of the original content.

3. Competitor monitoring

• – Feature set tracking: Detect and track changes in your competitor’s feature set, ensuring you’re always aware of new offerings or updates.
• – New product alerts: Stay informed about your competitors’ product launches and updates, helping you strategize effectively.
• – Consumer feedback insights: Monitor consumer review websites and forums to gain valuable insights and maintain a competitive edge.
• – Talent acquisitions: Stay on top of your competitors’ staffing changes, including key hires and executive appointments.
• – Price monitoring: Receive alerts when your competitors adjust their prices.

4. Code change and security monitoring

• – Website defacement attack: Detect unauthorized changes to your website’s appearance, such as disparaging content or injected calls to action, which could harm your brand reputation.
• – Malicious website redirects: Stay vigilant against attempts to redirect visitors to malicious pages, potentially leading to malware installation or phishing scams.
• – SPAM pages: Identify compromised servers or CMS systems hosting spam content, ensuring your website remains free from unwanted advertisements or harmful links.
• – Service disruption & downtime: Receive alerts for server connectivity issues, DDoS attacks, or database errors, preventing service disruptions and downtime.

5. Online ticket monitoring

• – Avoid missed opportunities: Don’t rely on slow email notifications or manual website checks. ChangeTower monitors ticketing portals and notifies you the moment tickets become available, maximizing your chances of securing tickets.
• – Plan your schedule: Be the first to know when event dates are announced, allowing you to plan your schedule and make necessary travel arrangements before prices surge.

6. Content/keyword monitoring

• – Stay updated on news: Receive email notifications within minutes of new web page headlines being published or updated. Set personalized monitoring criteria or keywords to ensure you’re alerted to the stories that matter most to you.
• – Monitor social networks: Keep a close eye on your preferred social networks, including Facebook, Instagram, Twitter, and Pinterest. Receive alerts whenever your friends, favorite companies, or competitors make updates containing specific keywords or phrases.
• – Competitor tracking: Gain valuable insights into your competitors’ activities by monitoring their press releases, feature page updates, product selections, pricing changes, and more. Stay informed about industry developments and keep track of your competition effortlessly.
• – Industry publications monitoring: Filter through the noise and receive notifications whenever industry publications and trade articles go live, matching your specified keywords or phrases. Stay informed about relevant topics and trends affecting your business or industry.

ChangeTower alternative- Hexowatch

Hexowatch can be a great alternative to ChangeTower with its user-friendly interface and broader monitoring capabilities. It simplifies the process of monitoring any webpage for changes and offers 13 monitoring types, providing users with versatility in tracking various elements.

Hexowatch monitoring types:

1. Visual monitoring- Monitor web pages for any visual changes. Select a part of the screen or the whole page.
2. HTML element monitoring- Monitor specific HTML elements or the content of any field for changes.
3. Keyword monitoring- Monitor web pages for the presence or absence of specific keywords.
4. Technology monitoring- Monitor changes to the tech stack or 3rd party scripts used on the web page.
5. Source code monitoring- Monitor web pages for any source code/HTML modifications.
6. Content monitoring- Monitor the visible content on a web page for any changes.
7. Automatic AI monitoring- Hexowatch will look for any types of changes (visual, content, source, and technology monitoring).
8. Availability monitoring- Monitor any URL for downtime, and get alerts when a web page goes down.
9. Domain WHOIS monitoring- Monitor the ownership and administrative records of the domain names.
10. Sitemap monitoring- Monitor any website for new or deleted pages via their sitemap.
11. API monitoring- Monitor HTTP posts and API endpoints for response changes.
12. Backlink monitoring- Monitor your backlink partners and get alerts when links back to your website are removed or modified.
13. RSS feed monitoring- Monitor RSS feed updates for changes.

Main advantages of Hexowatch

• – Fast setup: Hexowatch allows users to start monitoring web pages within minutes, simplifying the initial setup process for efficient change tracking.
• – Rapid monitoring: Monitor any webpage quickly.
• – Diverse monitoring options: Hexowatch offers 13 distinct monitoring types, including Visual, Content, Source Code, and Price Monitoring, ensuring comprehensive coverage.
• – Responsive support: Hexowatch offers dedicated support to address user inquiries and issues promptly, ensuring a seamless experience.
• – Cost-effective subscriptions: Hexowatch provides budget-friendly subscription plans packed with features, making them accessible to a wide range of users without compromising on functionality.
• – Managed monitoring: With Hexowatch’s done-for-you monitoring service, users can delegate the entire monitoring process to webscrapingagency.com, receiving personalized assistance and custom solutions tailored to their needs for peace of mind.

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