Your company’s reputation can be damaged by negative reviews and opinions, which can lead to revenue and sales losses.
According to Review Trackers, 94% of consumers avoid a business because of bad reviews.
Therefore, maintaining a respectable and trustworthy online presence is crucial for any business.
Online reputation management tools help monitor websites, blogs, or social media channels for changes, keywords or sentiment. This enables companies to respond quickly and properly.
In this article, you will find the best online reputation monitoring tools that you can use to manage your online reputation.
#1 Hexowatch
Hexowatch utilizes artificial intelligence (AI) to detect changes on websites and send alerts once important changes are detected.
Depending on the objective, Hexowatch offers 13 monitoring options. For reputation monitoring, it is ideal to use the Keyword monitor, Content monitor, or HTML monitor.
The user interface is point-and-click. Adding the URL, adding specifications, and starting monitoring are all it takes.
In addition to monitoring your desired websites, Hexowatch can send you alerts via email, Telegram, Slack, MS Teams, etc.
Pricing: plans start from $12.49 per month. Additionally, you can use the forever Free plan with more limited monitoring options.
#2 Mention
Mention is a brand reputation monitoring tool, allowing to monitor what customers say about the brand on review websites, blogs, social media, etc.
Additionally, Mention enables its users to schedule posts and add content to their social media accounts.
The tool also creates reports about the users’ online reputation, helping to adjust their strategy and improve their reputation.
Pricing: Plans start from €29 per month. A free version is also available with more limited monitoring options.
#3 BrandMentions
BrandMentions is a brand reputation monitoring tool that tracks brand mentions from social media, blogs, forums, etc.
This tool detects when the brand name is mentioned on social media and other platforms, and also displays relevant hashtags.
BrandMentions inform brands about their current reputation helping to better understand their audience and improve their reputation.
Pricing: Plans start from $149 per month. A 7-day free trial version is available.
#4 ReviewPush
ReviewPush is a reputation monitoring tool, tracking reviews on social media and popular review websites.
This tool can not only track reviews but also set up alerts via email once you can respond to any review, positive or negative, directly from your inbox.
Pricing: plans start from $29 per month. A 30-day free trial version is available.
#5 RankRanger
RankRanger is an SEO tool that is also known for reputation monitoring.
You can use this tool to monitor SERP changes and how your reputation management is affecting your visibility, as well as look for negative or slanderous content in the search engine results.
Pricing: plans start from $79 per month.
#7 Buzzsumo
Buzzsumo is a digital marketing tool that helps companies track their online performance. Other useful tools include competitor analysis and content discovery tools.
In order to do this, Buzzsumo examines a brand’s mentions online as well as those of its competitors and other popular brands.
Pricing: Plans start from $99 per month. A free plan is available with limited access and for 10 free searches a month.
#8 GatherUp
Business owners can view reviews from multiple sources all in one place with GatherUp. Reports and insights can also be generated about the reputation of a brand.
Additionally, this tool allows users to respond to their customers’ feedback, and create social media posts using customer reviews.
Companies can use the information provided by the tool to determine what their customers want from their company in order to better deliver marketing messages that are more persuasive.
Companies can use the information provided by the tool to determine what their customers want from their company in order to better deliver marketing messages that are more persuasive.
Pricing: Plans start from $45 per month. A 14-day free trial version is available.
#9 Brandwatch
Brandwatch empowers businesses with crisis management tools, providing them with real-time information about their customers’ reviews. Using this tool, businesses can also gather data about current trends and show what their target audiences are interested in and excited about.
The information provided by the tool is displayed on a shareable dashboard to make it available to all the members of the team. This helps companies to improve targets and marketing strategies overall.
The tool is trusted by some of the largest companies like Toyota, Unilever, CocaCola, etc.
Pricing: plans start from $108 per month.
#10 Podium
Podium is a reputation monitoring tool that enables its users to ask for customer reviews and gives them an easy way to leave feedback on their products or services.
To simplify the process for consumers, the software offers tools that allow businesses to create feedback surveys through text messaging.
In addition, Podium’s dashboard enables companies to respond to customer reviews and engage with them more effectively. It allows communicating with customers via text, email or video.
Pricing: Plans start from $249 per month. A 14-day free trial version is available.
#11 Buffer
Buffer is a social media management tool enabling companies to monitor their social media accounts, measure engagement, and track and respond to customer reviews and feedback.
Buffer helps its users to gain social media audience organically.
Pricing: plans start from $5 per month. A free version is available with limited options.
#12 Hootsuite
Hootsuite is a social media monitoring tool managing customer reviews as well.
By providing a space for comments and private messages, HootSuite makes it easy for its users to engage with the audience. Having the ability to respond to messages from multiple accounts allows users to promptly address customer concerns and questions without switching apps.
Pricing: plans start from $49 per month.
Final notes
Reputation is the key to the success of any business.
The management of an online reputation can take a lot of time and effort.
The good news is that you can make your efforts more efficient with the help of a variety of tools, listed in this article.
Automate page change monitoring with Hexowatch
Hexowatch is your AI sidekick to monitor any website for visual, content, source code, technology, availability, or price changes.
Hexowatch works 24/7 to help spot trends, spy on your competitors, visually check your website, keep an archive of every change and turn any website into your own private data source accessing changes as a downloadable CSV file, google sheets, or via Zapier.
Monitor any website and get started in minutes – no software, proxies, or programming required
